Sunday, January 31, 2010

A great marketing Tip For Business Owners - Comes the FIFA World Cup


Image : http://www.flickr.com


A new year is finally here with us at the end and I know that most of us are looking at the world championships in June. As for me, sends soccer excited about the back, the more so when I think that the business opportunities go, which will be presented by this event. It does not matter whether you have a large or small business, offline or online business, the prospects of earning money are endless.

From previous World Cup soccer tournaments, shows the statisticsthat more than 2 billion people in relation to the game and this year the number of viewers will double. Business owners are well aware that this is the time to make it real big with a view to creating transparency in the market. Due to the soccer World Cup that commercial sponsorship has become big business, but there are those marketers who choose a different path of economic development to adopt so called ambush marketing.

Ambush marketing occurs when a business takes advantage of a great brandEvent such as the upcoming soccer World Cup to their companies without the sponsorship of the event market. It is during this time that you try to observe affiliate companies with such events without paying a single cent. That sounds difficult, but these companies know how to position without violating the law.

The advantage of ambush marketing is that it creates customer awareness of your business brand. The main reason why events like the FIFA WorldWinning cup and the Olympics to ambush marketer is because the more people have seen the events, is more expensive, as a sponsor. Therefore, entrepreneurs will find ways carefully, with the event, without having to pay money attached.

Some marketing ideas to adapt during these events are coming up with posters, banners and posters that contain your business brand message. Nike has it in the Olympic Games in Atlanta in 1996. Now you know what has come to dothe World Cup.

1 comments:

Stephen Mwanza Kavita & Belsheba Nyabwa said...

Hi! My name is Stephen Kavita and am the one that wrote and submitted this article. I think it would be fair if you included my credentials and my blog link on this article.

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